Privacy Policy

1. INTRODUCTION

This Privacy Policy ("Policy") sets forth the manner in which Machinery Centre, a company engaged in the business of marketing, distribution, sale, installation, and servicing of industrial machinery and equipment ("Company", "we", "our" or "us"), collects, receives, stores, processes, uses, discloses, transfers, and otherwise handles Personal Data of individuals who access, browse, interact with, or submit information through the Company's website ("Website").

The Company recognizes the importance of privacy and is committed to ensuring that Personal Data is processed in a lawful, fair, transparent, and secure manner in accordance with the provisions of the Digital Personal Data Protection Act, 2023, together with any rules, regulations, notifications, amendments, or statutory modifications issued thereunder from time to time.

By accessing or using the Website, submitting any information through the Website, downloading product catalogues, requesting quotations, making inquiries, or otherwise interacting with the Company through digital channels, you acknowledge that you have read, understood, and agreed to the terms of this Policy.

2. NATURE OF INFORMATION COLLECTED

In the course of providing access to machinery catalogues, technical documentation, quotations, demonstrations, customer support, and related business communications, the Company may collect certain Personal Data directly from you.

Such Personal Data may include, without limitation, your name, business email address, telephone number, mobile number, company or organization name, designation, business address, industry sector, details of products or machinery in which you have expressed interest, and any other information voluntarily provided by you through forms, inquiries, correspondence, or other interactions with the Website.

The Company may additionally collect certain technical information automatically through the operation of the Website, including internet protocol (IP) address, browser type, operating system, device identifiers, access times, referring URLs, pages visited, and other usage-related information necessary for security, analytics, and operational purposes.

The Company does not intentionally collect any sensitive personal information unless specifically required by applicable law or voluntarily provided by the data principal for a legitimate business purpose.

3. PURPOSE OF PROCESSING

Personal Data collected by the Company shall be processed solely for lawful purposes connected with the Company's business activities and operations.

Without limitation, such purposes may include providing access to machinery catalogues and product literature; responding to inquiries and requests for information; preparing quotations and commercial proposals; evaluating business requirements; facilitating communications between the Company and prospective or existing customers; conducting marketing and promotional activities relating to the Company's products and services; improving the functionality, performance, and security of the Website; maintaining business records; complying with contractual obligations; and fulfilling legal, regulatory, or statutory requirements.

The Company shall process Personal Data only to the extent reasonably necessary for achieving the purposes for which such data was collected.

4. CONSENT

Where required under applicable law, the Company shall process Personal Data on the basis of consent provided by the data principal.

By voluntarily submitting Personal Data through the Website, you expressly consent to the collection, storage, processing, use, disclosure, and retention of such information for the purposes specified in this Policy.

You may withdraw your consent at any time by submitting a written request to the Company using the contact details provided herein. Withdrawal of consent shall not affect the lawfulness of any processing undertaken prior to such withdrawal and may impact the Company's ability to provide certain services, information, or business communications requested by you.

5. DISCLOSURE OF PERSONAL DATA

The Company does not sell, lease, rent, trade, or otherwise commercially exploit Personal Data.

However, the Company may disclose Personal Data to its employees, affiliates, service providers, consultants, technology partners, hosting providers, customer relationship management service providers, legal advisors, auditors, or other authorized third parties where such disclosure is reasonably necessary for the performance of legitimate business functions or compliance with applicable law.

The Company may further disclose Personal Data where such disclosure is required pursuant to any law, regulation, court order, governmental directive, regulatory requirement, or lawful request issued by a competent authority.

Any recipient of Personal Data shall be required to maintain appropriate standards of confidentiality and data protection consistent with applicable legal requirements.

6. DATA RETENTION

The Company shall retain Personal Data only for such period as may be reasonably necessary to fulfill the purpose for which such data was collected, to maintain legitimate business records, to resolve disputes, to enforce legal rights, or to comply with statutory, regulatory, tax, accounting, or contractual obligations.

Upon expiry of the applicable retention period, Personal Data shall be deleted, anonymized, archived, or otherwise disposed of in a secure manner consistent with applicable law and industry practices.

7. DATA SECURITY

The Company adopts commercially reasonable technical, organizational, administrative, and physical safeguards designed to protect Personal Data against unauthorized access, disclosure, alteration, misuse, destruction, loss, or accidental damage.

Such safeguards may include access controls, password protection, encryption technologies, network security measures, secure hosting environments, periodic audits, and other security practices deemed appropriate having regard to the nature of the information being processed.

Notwithstanding the foregoing, no method of transmission over the internet or electronic storage mechanism can be guaranteed to be entirely secure, and accordingly the Company cannot warrant or guarantee absolute security.

8. RIGHTS OF DATA PRINCIPALS

Subject to the provisions of applicable law, including the Digital Personal Data Protection Act, 2023, individuals whose Personal Data is processed by the Company may have the right to seek access to their Personal Data, request correction or updating of inaccurate information, request erasure of Personal Data, withdraw consent where processing is based on consent, nominate another individual to exercise rights on their behalf in accordance with law, and seek redressal of grievances relating to the processing of Personal Data.

Requests concerning the exercise of such rights may be submitted to the Company's Grievance Officer through the contact details provided below.

9. COOKIES AND TRACKING TECHNOLOGIES

The Website may utilize cookies, web beacons, analytics tools, and similar technologies for purposes including authentication, security, performance monitoring, traffic analysis, user experience enhancement, and operational efficiency.

By continuing to use the Website, you acknowledge and agree to the use of such technologies unless disabled through your browser settings. Certain features of the Website may not function properly if cookies are disabled.

10. GRIEVANCE REDRESSAL

In accordance with applicable law, any grievance, complaint, request, or concern relating to the processing of Personal Data may be addressed to:

The Company shall endeavor to acknowledge and address grievances within the timelines prescribed under applicable law.

11. AMENDMENTS

The Company reserves the right, at its sole discretion, to amend, modify, revise, or update this Policy from time to time in order to reflect changes in legal requirements, regulatory obligations, business operations, or technological developments.

Any revised version of this Policy shall become effective upon publication on the Website unless otherwise stated. Continued access to or use of the Website following such publication shall constitute acceptance of the revised Policy.